In the ever-evolving landscape of technology and business, staying ahead of the curve is not just an advantage—it's a necessity. Recognising this, the Made Smarter Adoption Programme has launched a groundbreaking campaign titled ‘For The Makers’ to boost technology adoption among small and medium-sized manufacturers in the North West. At the heart of this transformative initiative is Visual Architects, a creative powerhouse known for its innovative interiors and experiential designs.
Campaign Overview:
The ‘For The Makers’ campaign, spearheaded by the Made Smarter Adoption Programme, aims to empower SME manufacturers by integrating Industry 4.0 technologies and enhancing digital skills. This ambitious campaign seeks to boost productivity, drive sustainable growth, and create new job opportunities. Designed as an ongoing effort, it promises to continually promote the benefits of technology adoption across the region.
Visual Architects' Pivotal Role:
Visual Architects, renowned for crafting immersive environments for bars, nightclubs, festivals, hotels, and brand launches, has played a central role in this campaign. Collaborating with Made Smarter, Visual Architects developed a comprehensive digital roadmap, integrating new skills and investing in cutting-edge robotics. This synergy has not only transformed Visual Architects' design and manufacturing capabilities but also significantly enhanced their production capacity.
Innovative Contributions:
The collaboration with Made Smarter enabled Visual Architects to bring a unique blend of creativity and technology to the campaign. By leveraging advanced digital tools and robotics, we have set a benchmark for innovation in event and interior design. This has not only opened new export markets but is also projected to double their sales over the next three years, showcasing the transformative power of technology adoption.
Campaign Collaborators and Impact:
The impact of the campaign extends beyond Visual Architects. In Tameside alone, six manufacturers are among the 49 in Greater Manchester to have secured over £1.1 million in matched funding for 63 projects, amounting to £3.8 million with private sector investment. This collective effort is expected to create 264 new jobs, further driving economic growth in the region.
Target Audience and Challenges:
The campaign targets 450 manufacturers across Greater Manchester, including over 30 from Tameside. These businesses face the daunting challenge of integrating new technologies into their existing processes, often hindered by limited resources and expertise. Through this campaign, Made Smarter and Visual Architects aim to bridge this gap, providing the tools and support necessary for successful technology adoption.
Testimonials and Early Feedback:
Donna Edwards, Programme Director for Made Smarter North West, highlights the campaign's success: “The positive impact that Made Smarter is having on Greater Manchester’s manufacturing businesses has been fantastic to see and we hope to replicate this across the North West. By showcasing their stories across Greater Manchester, we are communicating our key messages to those makers who may not be aware of our programme and what it could potentially offer their own businesses.”
Lefteris Angelidis, Managing Director of Visual Architects, echoes this sentiment: “Made Smarter has been rocket fuel for our company. Its support through the pandemic and the devastating period for the events industry has helped us create a roadmap, invest in new technology, and embed skills which we have no doubt will enable us to bounce back stronger and go to the next level.”
About Visual Architects:
Founded in 2013 as a sister company to the iconic event IllumiNaughty, Visual Architects has rapidly expanded its footprint across the UK, Europe, and beyond. Comprising a team of creatives, artisans, builders, thinkers, and riggers, Visual Architects specialises in transforming events into immersive experiences. From decor and set design to full experiential production, we handle every detail, ensuring that each event is a seamless blend of imagination and reality.
In an era where the event experience has become paramount, Visual Architects stands out by turning abstract notions into tangible, awe-inspiring realities. Their self-sufficient approach and seamless coordination with venue and production managers ensure that every event runs smoothly and effortlessly.
The ‘For The Makers’ campaign is a testament to the transformative power of technology adoption. With Visual Architects at the forefront, this initiative not only highlights the importance of integrating advanced technologies but also showcases the immense potential for growth and innovation in the North West's manufacturing sector. As the campaign continues to unfold, it promises to usher in a new era of productivity, sustainability, and economic prosperity.
Get in Touch:
For more information or to embark on a transformative journey with Visual Architects, contact us today.
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