Event décor is one of the most searched, and most misunderstood parts of event planning. A question that frequently gets asked is:
“What is event décor, and what does it include?”
If you’re planning an event, brand activation, corporate event, festival or wedding, this guide breaks it down clearly and in plain English.
Event décor refers to the visual and atmospheric elements used to transform a venue and create a specific look, mood, or theme for an event. It goes beyond simple decoration, as event décor is about storytelling through design.
Professional event décor is curated to reflect:
The purpose of the event
The brand or host’s personality
The guest experience from arrival to departure
In short: event décor is curated around how an event feels, not just how it looks.
While every event is different, most professional event décor services include a combination of the following elements:
These are statement pieces designed to anchor the event visually.
Stage set pieces
Stage or setting backdrops
Custom panels or arches
Floral walls
Custom props
Feature installations are often the most photographed parts of an event.
Photo opportunities are a core part of event décor and can be as creative as your ideas.
Creative seating installations
Walk-in photo booths or frames
Oversized products
Bespoke swings
Custom backdrops with props
Many events utilise photo opportunities as effective ways to increase the memorability and organic social reach of their brand.
To see what kinds of photo opportunities are getting brands noticed on social media, click here
Ceiling design is often underestimated but has the biggest impact on atmosphere.
Foliage and floral canopies
Printed stretch lycra
Hanging elements
Lighting
Neon or LED signage
A strong canopy can completely transform even a simple venue.
Event décor often includes curated furniture and styling props.
Archways and pedestals
Animatronics
Seating areas
Life-size sculptures
Foliage and floral elements
These elements help guide guest flow and enhance the overall design story.
To see the diverse and characterful props which are transforming events all over the world, click here
Custom details elevate an event from generic to memorable.
Welcome signs
Seating charts
Menus
Brand signage
Personalised messages
Personalisation is one of the most requested features in modern event décor.
Lighting is often underestimated but has the biggest impact on atmosphere.
Ambient lighting
Up-lighting
Fairy lights or festoon lights
Candles or faux-candles
Neon or LED signage
Good lighting can completely transform even a simple venue.
This is another common source of confusion. Event décor is different from:
Catering
Entertainment
Event marketing
Event coordination or planning
Some companies offer bundled services, but décor alone focuses on visual design and setup.
Professional event décor:
Creates a cohesive and intentional look
Enhances guest experience
Elevates photos and videos
Saves time and stress
Ensures safety and proper installation
For all types of events from corporate to nightlife and private, professional styling makes a measurable difference.
Corporate events, from gala dinners to award ceremonies are being styled in awe-inspiring ways. To see how, click here
Event décor pricing varies based on:
Event size
Venue type
Level of customisation
Florals vs artificial décor
Setup and breakdown requirements
As a general guide:
Small events: Simple styling packages
Medium events: Custom installations and table styling
Large events: Full-scale design concepts
A professional décor provider will usually create a tailored quote after understanding your vision.
Budget-friendly 'dry-hire' options include the rental of items only, whereas those looking for more complex settings which require an installation team opt for the 'wet-hire' option.
When searching for event décor, look for:
A strong visual portfolio
Clear styling concepts
Experience with your type of event
Positive client reviews
The best décor teams don’t just supply items, they design experiences.
Event décor is more than decoration. It’s the visual language of your event.
If you’ve ever asked:
What is event décor?
What does event décor include?
Is event décor worth it?
The answer is simple: great décor turns an event into a lasting memory
To see the exciting and impactful event decor themes which are trending now, click here