What Is Event Décor?

Event décor is one of the most searched, and most misunderstood parts of event planning. A question that frequently gets asked is:

“What is event décor, and what does it include?”

If you’re planning an event, brand activation, corporate event, festival or wedding, this guide breaks it down clearly and in plain English.

What Is Event Décor?

Event décor refers to the visual and atmospheric elements used to transform a venue and create a specific look, mood, or theme for an event. It goes beyond simple decoration, as event décor is about storytelling through design.

Professional event décor is curated to reflect:

• The purpose of the event

• The brand or host’s personality

• The guest experience from arrival to departure

In short: event décor is curated around how an event feels, not just how it looks.

What Does Event Décor Typically Include?

While every event is different, most professional event décor services include a combination of the following elements:

1. Staging & Feature Installations

These are statement pieces designed to anchor the event visually.

• Stage set pieces

• Stage or setting backdrops

• Custom panels or arches

• Floral walls

• Custom props

Feature installations are often the most photographed parts of an event.

3. Photo Opportunities

Photo opportunities are a core part of event décor and can be as creative as your ideas.

• Creative seating installations

• Walk-in photo booths or frames

• Oversized products

• Bespoke swings

• Custom backdrops with props

Many events utilise photo opportunities as effective ways to increase the memorability and organic social reach of their brand.

To see what kinds of photo opportunities are getting brands noticed on social media, click here

4. Ceiling Design

Ceiling design is often underestimated but has the biggest impact on atmosphere.

• Foliage and floral canopies

• Printed stretch lycra

• Hanging elements

• Lighting

• Neon or LED signage

A strong canopy can completely transform even a simple venue.

5. Decorative Props

Event décor often includes curated furniture and styling props.

• Archways and pedestals

• Animatronics

• Seating areas

• Life-size sculptures

• Foliage and floral elements

These elements help guide guest flow and enhance the overall design story.

To see the diverse and characterful props which are transforming events all over the world, click here

6. Signage & Personalised Elements

Custom details elevate an event from generic to memorable.

• Welcome signs

• Seating charts

• Menus

• Brand signage

• Personalised messages

Personalisation is one of the most requested features in modern event décor.

4. Lighting Design

Lighting is often underestimated but has the biggest impact on atmosphere.

• Ambient lighting

• Up-lighting

• Fairy lights or festoon lights

• Candles or faux-candles

• Neon or LED signage

Good lighting can completely transform even a simple venue.

What Event Décor Does Not Usually Include

This is another common source of confusion. Event décor is different from:

• Catering

• Entertainment

• Event marketing

• Event coordination or planning

Some companies offer bundled services, but décor alone focuses on visual design and setup.

Why Professional Event Décor Matters

Professional event décor:

• Creates a cohesive and intentional look

• Enhances guest experience

• Elevates photos and videos

• Saves time and stress

• Ensures safety and proper installation

For all types of events from corporate to nightlife and private, professional styling makes a measurable difference.

Corporate events, from gala dinners to award ceremonies are being styled in awe-inspiring ways. To see how, click here

How Much Does Event Décor Cost?

Event décor pricing varies based on:

• Event size

• Venue type

• Level of customisation

• Florals vs artificial décor

• Setup and breakdown requirements

As a general guide:

• Small events: Simple styling packages

• Medium events: Custom installations and table styling

• Large events: Full-scale design concepts

A professional décor provider will usually create a tailored quote after understanding your vision.

Budget-friendly 'dry-hire' options include the rental of items only, whereas those looking for more complex settings which require an installation team opt for the 'wet-hire' option.

How to Choose the Right Event Décor Provider

When searching for event décor, look for:

• A strong visual portfolio

• Clear styling concepts

• Experience with your type of event

• Positive client reviews

The best décor teams don’t just supply items, they design experiences.

Final Thoughts

Event décor is more than decoration. It’s the visual language of your event.

If you’ve ever asked:

• What is event décor?

• What does event décor include?

• Is event décor worth it?

The answer is simple: great décor turns an event into a lasting memory

To see the exciting and impactful event decor themes which are trending now, click here