The world of event design is constantly evolving, with each year bringing new trends and innovations that shape the way we plan and execute events. As we step into 2023, event planners and designers are looking to make a lasting impact by embracing creative and innovative approaches. In this blog, we'll explore the top event design trends that have transformed the industry in 2023, which promise to take your gatherings to a new era.
1. Sustainability Takes Centre Stage
One of the most prominent event design trends in 2023 is a heightened focus on sustainability. Event planners are increasingly aware of the environmental impact of their gatherings and are taking steps to reduce waste, conserve energy, and make sustainable choices. This includes using eco-friendly décor, design production techniques that conserve or reuse materials, recycling, opting for local and organic catering, and minimizing single-use plastics. Sustainable events not only make a positive ecological impact but also resonate with eco-conscious attendees.
2. Even More Personalisation
Personalization is key to creating memorable experiences in 2023. Event planners are customizing every aspect of an event, with custom branded prints across all types of decor, bespoke photo opportunities which resemble products or mascots and performances that tell the brand story. Attendees will expect to feel a deep connection to the event's theme, and designers will achieve this by creating immersive environments that captivate the senses in ways that are iconic of that individual brand. This may include 3D mapping, projection mapping, and experiential installations that create a brand experience that can always be recognised.
4. Interactive Technology
Interactive technology is not new to event design, but it continues to evolve and expand in 2023. Augmented reality (AR) and virtual reality (VR) are being integrated into events to create unique, interactive experiences. Attendees can explore virtual landscapes, interact with holographic elements, or even participate in immersive games. Interactive technology adds an exciting dimension to events and keeps participants engaged throughout the experience.
.jpg?width=700&height=467&name=DSC-277%20(1).jpg)
5. Bold and Daring Colours
When deciding on colour schemes, 2023 is all about bold and daring choices. Event designers are breaking free from traditional, muted palettes and opting for vibrant, eye-catching hues. This trend extends to everything from furniture and lighting to floral arrangements and signage. High-contrast colour schemes create a visually striking atmosphere that leaves an unforgettable impression.
6. Wellness-Focused Experiences
In a fast-paced world, wellness and self-care have become increasingly important. Event designers are incorporating wellness elements into their plans, providing attendees with opportunities for relaxation, mindfulness, and rejuvenation. Spaces that incorporate foliage, floral elements and natural vibes only continue to grow in popularity, from realistic settings to fantasy forest environments.
Conclusion
As we enter 2023, the world of event design is evolving rapidly, with sustainability, personalization, and technology at the forefront. Creating immersive, memorable experiences that engage attendees both in-person and virtually is the new standard. Event planners and designers who embrace these trends will be well-equipped to craft unforgettable gatherings that leave a lasting impact on attendees. So, whether you're organizing a corporate event, a wedding, or a music festival, these trends are your key to success in 2023 and in the future.